Category Archives: Business Tips

 BY Don Peppers – Fast Company To paraphrase Warren Buffet, the secret to good customer relationships is the same as the secret to any good marriage: low expectations. But customer expectations today are rising more rapidly than ever before, which … Continue reading →

BY Catherine Clifford As a prolonged recession hangover weighs on both small businesses and their customers, tracking down the cash they are owed has become a challenge for an increasing number of business owners. At issue is customers not making … Continue reading →

Last week Lee Odden shared a post on attracting the attention of influencers online. Whether we’re talking about influencers with mass appeal, or those that have a closer and more personal relationship with their followers, each person presents an opportunity … Continue reading →

BY Jason Marrs and Dan S. Kennedy Most business owners assume that their staff will implement their strategies like good soldiers. They forget that almost every army has suffered from “fragging”– grunts actually shooting their own generals in the back. … Continue reading →

Who do you think your products or services appeal to? If your answer is “everyone” keep reading. Businesses with too large a target market (i.e. every household in America) struggle to get any customers at all, and here’s why: not … Continue reading →

Do you sometimes think your customers are clueless based on the questions they ask? If so, you are not alone. A new survey from IT-employment agency Robert Half Technology reveals chief information officers get asked some pretty bizarre questions – … Continue reading →

Over the past three years, my colleagues and I conducted an extensive global survey about networking and gender for our new book, Business Networking and Sex: Not What You Think. To our surprise, men and women mostly agreed, often quite … Continue reading →

It takes all types — personality types, that is — to run a successful small business. Having the right mix of people is especially important in a small business, where people often must interact more closely than they might in … Continue reading →

If you’re a manager, you’ve probably experienced the sensation of people not liking you — but does that mean you’re a poor manager? Not necessarily. Your goal, after all, is to implement the company’s vision on the front-lines of the … Continue reading →

Knowing what customers find important and how they want to interact with a brand is important to any business’s success. A new study encourages brands to take note of what consumers think is necessary in order to improve a product … Continue reading →